According to an American Library Association survey, 70 to 80% of the population views reading as a risk. RISK? Yes, a survey by the Newspaper Advertising Bureau found that any time anyone reads anything, there's a risk they'll have to do something or they'll be unable to avoid doing something. Get people to read what you've written by lowering the perceived risk—make it easy to scan and edit, edit, edit.

You can choose from Jan's most popular topics or have her customize a program just for you:

Write for Results
Is Your Mail Getting Through?
Creating Promotional Materials that Sell
Newsletters that Communicate

Write for Results
Keep your written material from landing in the round file. Do everything you can to capture your readers' attention and get them to do what you want them to do. Get the results you want. Learn how to:
Grab attention by writing from your reader's point of view
Logically organize your writing so they get the point—quickly and easily
Focus on benefits rather than features
Use active verbs to make your writing more interesting
Cut the deadwood—redundancies, clichés and archaic words
Revise, polish and proofread so you retain your credibility

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Is Your Mail Getting Through?
Email is both a boon and a bane. It's a quick way to share specific information in writing, but it's often misused as a way to avoid face-to-face contact. Many professional relationships are seriously damaged through email that is sent when emotions are running high. We need to be able to communicate what we would normally say in understandable written terms without being too wordy or confusing and still strike the right tone.

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Creating Promotional Materials that Sell
Whether you're working with a graphic designer or creating promotional pieces in-house, it's important that you get clear about what you're selling, who your customers or clients are and how your product or service will benefit them. This workshop will help you:
Establish what's unique about your product or service
Explore the seven elements to creating a consistent image
Learn what to say to capture customers' interest
Discover how to lay out a promotional piece that grabs their attention

"Thank you for putting together successful workshops for the San Francisco International Gift Fair and the Seattle Gift Show. We rely on experts to share the latest business trends. I look forward to having you speak at future events!"
Stacey L. Heiss
Director of Marketing
Western Exhibitors, LLC

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Newsletters that Communicate
Company newsletters are a great way to communicate information in an easy-to-read and memorable way, but how do you get it out when you have lots of other duties and don't have a fortune to spend? It's a matter of thoughtful planning, effective management, impactful writing and eye-catching design. You need to:

Determine your purpose and the needs of your audience

Decide what's news and what's not

Set a production schedule and encourage participation

Use fonts, clip art and graphic devices effectively

Design an eye-catching and versatile layout

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